Learn. Unlearn. Relearn.

I'd know better than just writing a catchphrase but these are principles that are at the centre of everything I do. Having no formal education in advertising I’ve gone from learning the ropes to adapting every passing minute to stay relevant to the times.

I'm not your typical extrovert advertiser; far from it, I've often felt like a stranger in a strange land, but that's what makes it exciting. As a kid from the digital age, I found my sanctuary in the pixelated worlds of Contra and Mario. Stumbling into advertising was like finding a door that let me keep one foot in my imagination land and the other in this real, tangible world.

While my talents may not be of the conventional kind, my journey, much like a bamboo's growth - straight, honest, and resilient - has led me to work with some of the biggest agencies in India and take on multiple roles in writing, strategizing and innovating. Some of the diverse categories I've gained experience across are Automobile, Banking, Real Estate, FMCG, Sporting Franchise, and more.

I know, I did say I’m an introvert, but I do enjoy conversations around gaming, anime, football or how has life been treating you? :)