Safe morning messages

Brand - Renault

Everyday millions of Indians send good morning messages on whatsapp. A way for them to wish their loved ones and friends an auspicious start to the day. Many Indians before setting out on their travel to work consume a lot of this “positive energy” before leaving.

And since India is a country with the highest road fatalities, Renault found a way to subtly promote its safety features in a unique way and give a template to every Indian to wish their loved ones a good day in a unique way.